COURSE DESCRIPTION

This graphic design course provides a comprehensive introduction to the principles and techniques of graphic design. Students will learn the fundamental concepts of visual
communication and how to effectively create and manipulate visual elements to convey messages and concepts. Through a combination of theoretical lessons, practical exercises, and hands-on projects, students will develop the necessary skills to design visually appealing and impactful graphic materials.

Course Content

Introduction to Graphic Design: Understanding the role and importance of graphic design, Overview of the graphic design process, Elements, and principles of design

Typography: Basics of typography, Font types, selection, and pairing, Typography hierarchy and layout.

Color Theory: Understanding color psychology and its impact on design, Color models, and systems, Color combinations, and harmonies.

Layout and Composition: Principles of layout and composition, Grid systems, page organization, Balance, proportion, and visual hierarchy.

Image Editing and Manipulation: Introduction to image editing software (e.g., Adobe Photoshop), Techniques for image manipulation, retouching, and enhancement, Understanding file formats and resolution.

Logo Design: Importance of logos and brand identity, Logo design process and conceptualization, Creating compelling and memorable logos.

Print Design: Basics of print design and production, Designing for various print materials (e.g., brochures, posters, business cards), Preparing files for printing.

Branding and Visual Identity: Building brand identities through design, Consistency in branding across different platforms, and Creating brand guidelines.

Portfolio Development: Planning and creating a graphic design portfolio, Showcasing and presenting design work effectively, Self-promotion, and marketing as a graphic designer.